Washington DC Architecture

Portfolio & Resume

Monty R. Hobbs

Experienced Marketing and Communications Director

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Marketing and communications professional with over 20 years of experience developing marketing programs for political and corporate clients, nonprofits, and transit agencies.

Digital Leadership

Based in Washington, DC, I specialize in comprehensive digital strategies that drive adoption, engagement, and revenue.

Marketing Strategy
Email Campaigns
Data Analytics
Team Leadership

Professional Journey

Senior Digital Marketing Manager

WMATA / Metro

2024 - 2025
  • Oversaw email and SMS marketing program.
  • Led "Tap, Ride, Go" contactless payment marketing.
  • Implemented Adobe Campaign as new ESP.
  • Managed domain warming and deliverability.

Managing Director

Targeted Victory

2022 - 2024
  • Strategies raised over $500M in election cycles.
  • Created integrated Salesforce Marketing Cloud journeys.
  • Increased campaign revenue 271% by conducting multivariate tests.

Digital Manager

Institute of International Finance

2019 - 2022
  • Directed six-figure website redesign project.
  • Increased click-to-open rate by 21% via A/B testing.
  • Launched site for Taskforce on Scaling Voluntary Carbon Markets.

Senior Digital Marketing Consultant

AARP

2018 - 2019
  • Provided strategic digital marketing consulting.
  • Optimized digital campaign performance and engagement.

Digital and Email Marketing Manager

American Chemical Society

2014 - 2018
  • Managed email and digital marketing efforts for the membership marketing division.
  • Conducted A/B testing of emails and landing pages using Real Magnet, Google Experiments, and CQ5.
  • Oversaw digital strategies for the world's largest scientific society.
Previous: Carnegie Endowment for Int'l Peace, Nielsen, GfK, WNCN, The News & Observer, Fathom Productions

Technical Arsenal

Tools and platforms I use to drive results.

CRM & Marketing

Salesforce Marketing Cloud Marketo Eloqua Microsoft Dynamics 365 Adobe Campaign

Web & CMS

WordPress Drupal HTML/CSS PHP Google Analytics

Data & Analytics

SQL / MySQL Snowflake Tableau Microsoft Access

Education

Milligan College

BA, Double Major in Communications and Religion