• Manage the email and digital marketing efforts for the membership marketing division of the world’s largest scientific society.
• Conduct A/B testing of emails and landing pages using Real Magnet, Google Experiments and CQ5.

• Planned and conducted A/B and multivariate digital experiments for an international policy think tank. .
• Increased segmented email click-through rate by 88 percent, with a 17 percent increase in opens.
• Improved total clicks on the international 55,000+ subscriber newsletter by 25 percent.
• Implemented marketing automation using Marketo, SalesFusion and Microsoft Dynamics CRM.

• Directed the creation of an online community for Pivot, a television network with 40 million subscribers.
• Provided consulting expertise to Nielsen’s Strategic Marketing Science group regarding online community building fundamentals, community management best practices and email marketing principles.
• Trained market research staff on the use of the Passenger Community Platform for publishing content, managing online communities and gathering research insights.

• Developed overall marketing strategy and managed the day-to-day operation of an exclusive, private Market Research Online Community (MROC) with a focus on discussions about news and public policy.
• Managed digital qualitative studies for various clients, including CNN and AARP.
• Doubled user engagement by analyzing email metrics and adjusting marketing strategy.
• Managed an editorial team that consisted of several researchers and account executives.
• Analyzed social media sentiment-tracking using NetBase, working with clients ranging from Toronto Pearson International Airport to BP plc.

• Promoted stories on social media sites such as Twitter and Facebook, while tracking campaign effectiveness using Omniture, resulting in tripling the site’s page view count.
• Managed the interactive elements of the weekly television sports show, enabling online participation.
• Produced Web content and led social media initiatives for the news and sports sites.

• Increased page views in the forums by 10,000 percent within two years by marketing on news site, highlighting user-generated content and by encouraging cross-promotion in print.
• Coordinated online community and social media areas for The News & Observer's award-winning news site and regional portal. Also served as editor for the sports, news and blog sites.
• Launched five news Web sites and was responsible for the training of the digital publishing staff.
• Oversaw usability testing for two site redesigns.

• Oversaw a part-time event-production company that planned and executed dozens of successful events.
• Used social media, email marketing and text-message lists to effectively market product.
• Was responsible for managing company budgeting and overseeing P&L.
• Managed vendors in the production and distribution of advertising material.

• Built and maintained interactive elements for the news site of the Fayetteville Observer.
• Launched community publishing site for non-profit organizations and made promotional presentations to community group leaders.
• Managed message boards, maintained community publishing tools, administered the online chat program and produced breaking news.